CHPVA is the canadian hardwood, plywood and veneer association.

To launch its first communication B2C and through its members, CHPVA wanted to create an aspirational and positive video around the relation that everybody has with wood.

We produced web spot in motion design with a voice-over, with a unique graphic design approach, mixing geometrical, organical forms and realistic fotos. The goal: enhance and emphasize the fact that wood is our most beautiful connexion with nature.