Corporate video is a must in your marketing strategy. Contrary to popular belief, corporate video is far from being boring! Instead, it has many benefits for your business and often offers an alternative to conventional means thanks to its versatility and its many forms. Whether for training, support, education or recruitment purposes, corporate video allows your company to communicate effectively on important issues.

 

 

Corporate video as a training tool

Videos are, and remain, an excellent support for training. Visual and easy to access, it is an extremely effective way to train staff in topics such as sales, support or other services.

The increasing popularity of tutorials on the web is a proof that this type of videos has truly captured the interest of people seeking for training. Therefore, training videos are a great way to help your staff improving their skills and personal growth.

Training videos are also easy to access since they can be viewed from any computer or mobile device. In addition, training videos are an interesting alternative to the physical intervention of a trainer on the workplace. You can watch them as many times as you like, and you can easily incorporate them into your training tools and online management!

 

 

Customer Support? Why not video?

Customer service is most often associated with frustration, not only due to the problem experienced, but mostly to the waiting time to access the service. Customer support on video thus arise as an effective alternative for the most frequent problems to solve, especially if your business extends beyond local boundaries. Videos are available at all times, offer a clear and precise explanation to the most recurrent problems and allow a larger number of customers to find a solution to their problem. It will also act as a filter for typical customer service problems; therefore, allow your experts to provide better guidance and support to your clients.

 

 

“How to” videos

Contextual training videos are already very popular on the web. It is an accepted format and suitable for all.  The public is usually extremely responsive whether the videos are instructional, quick demonstrations, or other types of videos aiming to supplement or replace traditional training. Thus, this videos are generally very well received since they facilitate the learning process.

This type of video, in addition to its corporate use, even became the livelihood of many YouTubers; an evidence that these formats and contents are suitable for wide audiences. Online video services such as Howcast, Videojug and Lynda.com have even grown their entire market around this kind of content by offering only learning videos (How To Videos) on their platforms.

A significant element: mobile video. Mobile will exponentially increase the consumption and the popularity of immediate learning videos; yes, most of our time, including work, is done elsewhere than on our computers.

 

 

Customer support and maintenance videos

We all know it: Nobody reads manuals … They are at best annoying and at worst (and most often) poorly explained, confusing and frustrating. Opt instead for the production of informative videos about your products; a practice already adopted by furniture manufacturers such as Sauder who offer their assembly instructions on video formats. You can also make videos on ways to keep your products in good condition and on how to extend their life. This kind attention is very appreciated by customers and make them feel privileged. This videos can also make you save thousands of dollars on after sales support, installation and maintenance.

 

Recruitment videos

Consider also the video format for recruitment. Fun and easy to understand, recruitment videos are the perfect tool to communicate your corporate culture and working spirit. This videos can help you find the best employees for your business. After all, it is not a matter to be taken lightly! Finding the best employees is not always easy. The production of a recruitment video not only influences the candidates, but  also ensures their fully understanding of your company expectations.

 

 

Corporate videos: flexible and extremely versatile media for your business

Corporate videos have many assets and opportunities for training and education purposes. In addition to providing a conductive medium for rapid understanding, corporate videos can continuously renew themselves by proposing new ideas and bringing forward new elements of production and direction. It’s a great tool to  preserve a modern and impactful communication with both your customers and employees.

 

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