La Vie en Rose is a lingerie retailer for women. The company designs, makes and sells a wide selection of underwear, nightwear and swimsuits. La Vie en rose has more than 275 stores in 17 countries, including 97 stores outside the Canadian market.
La Vie en Rose wanted to introduce the Muse bra: underwear for women who have had cancer and have had a mastectomy.
Two videos were produced by OSKO: a testimonial of the satisfaction of a client who became their model, and another presenting the history of La Vie en Rose and its motivations to create this bra.
The authenticity and sincerity of the director and the model have generated positive emotions and have touched the public while promoting the commitment of La Vie en Rose.