You know you need a video! But do you know where to place it so that it can be seen by your target audience? It’s not enough to just put your videos on your website. Once produced, your videos should be seen by as many people as possible. Here are some essential places to spread your video on your own platforms, we will see next week the platforms external to our own company.
1. On your YouTube channel
YouTube is the second most used search engine in the world. It’s a must for videos. You will have to go and create your channel for your company, your foundation or your association if you have not already done so. The advantages of a YouTube channel are numerous. Each video must be uploaded and optimized to have good SEO. For this, your title must be punctuated and include the keywords of your target customers. You are also going to have a lot of very relevant statistics about who will be watching your video on your YouTube channel. Remember to allow people to comment on your video content. So, you are going to have feedback and you can improve your product or service. Don’t forget to add subtitles, as many people will watch your video without sound.
2. Your own social networks: Facebook and LinkedIn, Instagram
You want your video to be popular! It is imperative to disseminate it on your social networks. You should post your video with inspirational or descriptive text on Facebook. On LinkedIn, it’s best to have a very professional tone and share the results or goals you want to achieve with this video. On Instagram, this is the perfect place to share a photo of the filming with members of the film crew. It’s always interesting to show backstage.
3. Your internal screens and television
Do not hesitate to share your corporate videos or your customer testimonial on the video screens that you have in your business. This can be the screen in your cafeteria or your lobby. Your employees or visitors will always be happy to learn more about you, your actions, your successes.
4. Your Intranet
You probably also have, in your company, an Intranet or a Newsletter for your employees. The video should be posted there, and you can also thank the team that helped make the video and shares some statistics or results associated with this initiative. Also, ask your employees for feedback. Do they like the video? Do they have a sense of pride in their employer? You can encourage your employees to share this video on their own social networks.
5. Your Stands at fairs or events
Another place to broadcast a video: at a kiosk when you show up at an exhibitor lounge, at a fair, or any other place where you present your business. The video will capture the attention of your audience. And, if you have several people at the same time who wish to have information about your company or your product. People can wait a few minutes watching and learning about you by watching your video.
Last tip: don’t forget to have your video handy on iPhone – iPad or laptop. Your video will serve as an excellent introduction to a business development meeting.
Don’t miss out next week, the rest of this series on optimizing the distribution and distribution of videos using platforms external to your company.
Are you ready to take action to produce your next video? Call us! At Osko, our team is ready to help you develop new projects.
