Tvs on store is not something new. Displayed for years in companies such as Wal-mart or Best buy, they are gradually making their way into other stores but also in human scale companies, going from selling food to service. And the reasons for this democratization are many!
A modern and impacting way
The first thing we all agree with if you want to display a Tv in your business, is bringing modernity. If it is not good looking, it is certainly not to be overlooked
as it impacts on the consumer.
Needless to talk about the practical side of the screen, adding a Tv allows us to happily enjoy a new space of versatile and polyvalent communication. Rules for multimedia are more flexible than those for printed papers and people can access to more creativity.
With those options in mind, your messages will have a greater impact by offering more interesting, but mostly, animated designs !
Right above: example of Tvs used in store to highlight and illustrate the product. (video).
A unique selling point for any product in supermarkets as companies can communicate on current sales but they can also broadcast brand advertising messages in stores and thus garner advertising revenue through management. A technique used already in many stores and being proved by its effectiveness among consumers as 66% among them remember Tvs and only 17% remember adverts. (Nielsen Media Research).
A smart display
The display of your Tv must be chosen carefully. By putting them in an intelligent way, you will maximize your chances of creating a reaction from your customers. For example, the Swedish company H&M, in its New York 5th Avenue branch uses its screens to cover the wall behind cash registers. The screens broadcast music and videos. Here is a great way to make time more tolerable and pleasant waiting for the daily customers who often have to face long queues.
Same location, but different environment in cash out of a grocery store. In addition to its modern look, the screen will broadcast different messages from internal communications, advertisings (which are likely to trigger an impulse to purchase at the checkout counter), to the content on the local economy. Basically, anything is good to build up a relationship with the consumer.
Example of In-Store TV device to display by cash registers of a supermarket.
A mosaic device is likely to stimulate the consumer by communicating on your brand, conveying values ??and giving a true atmosphere and spirit to your store.
In-Store TV : cheap and flexible
Final selling point to Tvs, they are cheaper than expected ! Flat screens are becoming cheap products, and even when screens are massive. Moreover, energy of tvs is getting lower and lower with smart pieces of slabs used inside whose light all day long use less energy.
Here is, by the way, the 2015 list of 35 to 50 inches eco friendly items.
Screens are suitable for all kinds of businesses and come with various styles and features.
They all get an OLED piece of slabs for a high image quality used in order to enhance luxury items such as jewelleries, perfumes or smartphones like Nokia Vertu.
Apple communicates its universe around products by broadcasting videos, (advertisings) on TV.
Digital displays offer numerous of benefits for all kinds of shops wishing to propose and experiment with new ways of reaching consumers through their communication. Screens give more flexibility but also more choices, creating a more striking relationship with clients. They can be displayed on mobile devices.
Do you know now how to produce your own video for your shop ?
Bear with us to our next article!
