Communication is literally an essential point for all bank and insurance institutions. It’s not only a key way to acquire new clients, but also a solution to train your employees internally. In this sense, video offers 360 degrees solutions to all communication needs of both insurance and bank companies. Curious to know why? Here are a few key points to better understand the process.
Internal communication (Banks and Insurance companies)
Internal communication is necessary to all medium or large-size enterprises. Whether to train new employees to specific positions, or only to convey testimonies in order to share the values of your company, video is a privileged media to reach your objectives.
As we explained in our previous blog article, video training is on a roll. It is adopted by numerous establishments for its simplicity as well as for its format, the latter allowing to be viewed on televisions and computers on the worksite, but also on tablets and other mobile mediums for workers on a trip.
External communication (Banks and Insurance companies)
Videos can also be useful, more conventionally, to the production of commercials for your bank or insurance company. Most of the time, Web spots are unfortunately only a range of TV spots, and don’t take advantage of the online media specifics.
If you are eager to embark on the production of a commercial, keep in mind that there are a lot of people like you, especially for banks and insurance companies. Thus, you have to stand out in a marked way to capture the audience’s attention and produce an impacting message. Therefore, opt for a different and original message, try to the max to differentiate yourself from habitual marketing pitchs.
Web Series’ assets (the most impacting technique)
If you still do not find what you need in the two methods above, don’t panic! Note that other solutions are available to you. Our favorite one? Web Series! It has by far been the most effective technique among the audience.
Web Serie counts numerous advantages compared to traditional formats. Indeed, for example, it allows the integration of different symbols linked to your brand, notably through the use of charismatic figures. Other elements, that are not blindingly obvious, also come into consideration. Let’s think, for example, about the environment in which our web serie takes place and the colors that you wish to use. Their impact is real and greatly influences the public perception. So many things to think about, here are some stages to make sure to do a good web serie.
Let’s start with the unavoidable step of all good projects: an efficient brainstorming! To do so, cloak yourself with good resources as well as these few advice. Favor from different sectors in order to get a critical and creative eye on all facets and problematics of your web serie project. Resort to good creative resources is also essential for the duration of the work, you must carefully select so that they can efficiently identify the best approach and the best angle to give to your web serie. Choosing the wrong creative team may be extremely detrimental because a web serie necessarily sets up on the long run. A wrong choice made at the beginning will affect the following episodes, that is to say most often several months, without any way to adjust things.
Therefore, trust your creative team to determine the components of the web serie, different alternatives are suggested as for the shooting spot. The latter can be a workplace ( your bank for example), a comfortable home, or the local pub. All these places convey different values and call on different perceptions; the choice is therefore not to take lightly. The question of to stage will also be asked. Figures representing your current clients, rivals’ clients, or even prospects? You get to choose the approach!
No room for improvisation! At the time of the shooting or before there is no question of taking things lightly, you will need a film crew, an editing one, directors, make-up artists, as well as professional equipment. To do so, the best solution is to call on a dedicated and specialized team. In addition to making you save time and money, it will enable you to take advantage of its expertise by supplying you with a personalized social support service.
Video use is therefore totally justified for banks and insurance companies. The benefits of video are numerous and operable at all levels. With 360 degrees solutions, it is easy to find a suitable match and produce quality video content meeting your objectives. With the help of a creative and professional team, nothing could be more simple!
