5 tips to better use video in your fundraising strategies
The year 2020 begins and you start your strategic planning to increase the results of your fundraising.
Here are 5 tips:
1) Be original
To make your cause or your foundation stand out in 2020, you need to find strategies that will differentiate yourself, among other things through the production of videos to get your message out. They must have a different message and a visual signature that will be unique and especially professional. Just because we work in the foundation sector or for non-profit companies does not mean that your videos should not have a licked signature with an impacting message to reach donors or your target customers.
2) Invest wisely
When you prepare your budget for 2020, plan to put in a budget to produce a corporate video, or even a testimonial to promote your organization. It is important to fund enough to ensure that the production is done in both languages: French and English to reach as many donors as possible. And yes, even if your testimony is given by a French-speaking interlocutor, it will be necessary to provide for the translation of their message and the affixing of the subtitles in post-production, costs that it is preferable to anticipate.
3) Maximize your visibility
Once the video has been produced, it will have to have interesting visibility to convert towards your objective: created a video section on your site or a page dedicated to videos, drop it on social networks. Be careful, it is sometimes better to completely review the assembly for some social networks like Facebook and plan a much shorter version. The first 5 seconds are the most important. Do not be afraid to put strong images, which will capture the imagination of your audience as an introduction rather than a conclusion. Also, plan for a media budget of just a few hundred dollars to maximize reach and most importantly, use targeting options to speak to the right audience.
4) Neutrality and duration over time
Once, all this work done, we rarely want to go and change dates and correct elements of our video because going back to the studio is expensive and taking the risk of having to erase content that required you efforts and expenses but which is no longer current and hinders visits to your site would be a shame!
So, from the start of the project plan to request a more neutral version, without reference to a year or remove the elements that will age your video too quickly.
5) Be strategic
Launch your video at the right time to get the maximum results. Whether in your newsletter, on your YouTube channel or on LinkedIn. Think deployment strategy. In what order to give visibility to your video. Which audience should be favored? Simultaneous deployment or keep exclusivity for large donors and a segment of your database that is particularly responsive to your cause. It’s good to think about it.
Does this advice make you want to start the year off on the right foot with a video strategy? The whole team awaits your call to guide you to make the best choices that will allow you to reach record donations or educate your target.
