Although it is the last step of a video strategy, distribution must be defined way before the creative process. Format, concept, scenario… All these elements are influenced by the target audience, and by the distribution [...]

When it comes to advertising strategy, more and more companies choose web marketing. Some medias even predict that internet advertising will overtake TV advertising by the end of 2015! Many arguments will encourage “marketers” to [...]

  Do you need to promote a product launch, book or movie release, or even a festival? Videos are the best way to communicate with your target audience and prospects. The communication campaign is usually [...]