In the past few years, significant changes have occurred in the area video production and its use by brands. We went from web “text” to Web 2.0.

Whatever influences this changes had on the evolution of the Web, there is no doubt that video and interactive web play an increasing role in how companies get to be known and position themselves.

We set up a table to highlight the significant changes that have occurred in the field of video production.

 

The traditional approach What works today What has changed
Corporate video focus Your company / Your products Finding solutions to your customers problems Focus on your corporate video will help you bring forward your brand promotion which tells a lot about you.
Budget Large small-medium Production costs dropped and companies are today more careful when it comes to their production strategies.
Video access Closely monitored by the sales or the marketing team Create to be quickly shared across … everywhere Social marketing is not just a trend; it’s nowadays a business necessity. Trusted friends and colleges are much more influential than the company itself.
The primary method of distribution Living room, face-to-face, sale and call Internet add up to the traditional approaches. Soon, everything will be online!
Traditional delivery of a message Actors, Animator, Narrator Real people talking about real issues Customers more skeptical than ever. Nothing can replace the value of a real person .
Desired perception of the video Authoritative Informative Being useful is more significant than being important. Authoritative is only talking about you, while being useful talks more to the customers.
Frequency of your videos 1 or 2 videos per year 10 or even 100 videos per year There was a time when marketing invested $ 50,000 for a single video. Today it would be more logical to invest $ 50,000 for each 10.
The scope of video production One video covers most of the topics and targets all customers. Each video focuses on a target audience with a specific message. There will always be a place for more complete videos, but a majority is targeted to a particular audience.
Where can you find the videos on your web site Inside the website videos section. Everywhere possible. No one comes to your website to see a video (except if you’re YouTube). They come to solve a business problem.
Where can you find your video on the Web. On your website only. Everywhere your target audience is: Youtube, his phone, etc. Your website is not the destination you may believe it is. Create content that is accessible to all and that makes sense to the consumer.
Use of video production Television ads or videos  for your website.
  • Customer testimony
  • Case study
  • Product description
  • FAQ
  • event promotion
  • Recruitement
  • Viral video
  • Branded content
  • Advertisement
  • Interactive video
  • Press Release
 The views of your videos will increase each day!