The Ordre des Chimistes du Québec is a professional association which the main goal is to ensure the public is well protected by monitoring the competence of its members and the quality of professional practice .
The objective of the campaign led by the Order of Chemists was to develop the job of chemist and vocational aspect of this profession, in collaboration of one of the members. The use of a testimony helped to make the job more human, while implying some aspects of the profession.