{"id":1349,"date":"2015-04-16T17:19:31","date_gmt":"2015-04-16T16:19:31","guid":{"rendered":"http:\/\/winkstrategies.com\/osko-articles\/?p=1349"},"modified":"2025-02-04T22:53:18","modified_gmt":"2025-02-04T21:53:18","slug":"sound-quality-added-value-for-videos","status":"publish","type":"post","link":"https:\/\/oskoproduction.com\/en\/sound-quality-added-value-for-videos\/","title":{"rendered":"SOUND QUALITY: A REAL ADDED VALUE FOR VIDEOS"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>The use of videos keeps increasing, because it catches the attention and improves the SEO. But videos are not only images, audio track is important as well!<\/p>\n<p>In 2013, Quebecers spent an average of<span style=\"color: #ff9900;\"> <a style=\"color: #ff9900;\" href=\"http:\/\/ici.radio-canada.ca\/nouvelles\/societe\/2014\/01\/07\/002-canadiens-disent-passer-pres-de-90-pour-cent-temps-libre-devant-un-ecran-selon-sondage.shtml\" target=\"_blank\">6 hours per day<\/a><\/span> in front of a screen. Enclined to multitasking, consumers multiply links and videos. Hence, sound becomes just as important as image!<\/p>\n<p><strong><strong>\u00a0<\/strong><\/strong><\/p>\n<h2><b>Risks of a poor sound quality<\/b><\/h2>\n<p>The audio track complements the video. It is also part of the first contact with the viewer. If the audio track has poor quality, the whole video experience will be damaged, which will lead to a devaluation of the brand!<\/p>\n<p>Poor sound quality on your corporate or advertising video will result in a viewers loss, and will decrease the sharing and views rate.<\/p>\n<p>You also have to keep in mind that users will often watch videos on their smartphones, switching easily from one video to the other, and loosing sound quality depending on the device they use. This quality depreciation can also be caused by the use of earphones.<\/p>\n<p><strong><strong>\u00a0<\/strong><\/strong><\/p>\n<h2><b>A good sound quality: added value to your brand<\/b><\/h2>\n<p>The audio track of a video will have an influence on the whole viewers experience.<\/p>\n<p>It can have various necessary features<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Words and voice-over, perfectly audible, bring more information to the image and make the video clearer. Most videos and shows loose all their meanings without them.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-overflow:visible;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><a href=\"https:\/\/youtu.be\/5Z_zWIVRIWk\">https:\/\/youtu.be\/5Z_zWIVRIWk<\/a><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Music can support words and convey feelings, while adding rhythm to the video. It can also bring the scene into context: town, meeting, etc. On the contrary, no music will leave more room to the text!<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><a href=\"https:\/\/youtu.be\/pfxB5ut-KTs\">https:\/\/youtu.be\/pfxB5ut-KTs<\/a><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Adding a jingle in a web-serie helps recognization and memorization, while increasing the bonding effect to both the videos and the associated brand.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><a href=\"https:\/\/youtu.be\/A3IV22FJIbc\">https:\/\/youtu.be\/A3IV22FJIbc<\/a><\/p>\n<p><strong><strong>\u00a0<\/strong><\/strong><\/p>\n<p>The future of commercial videos: the use of apps by brands, <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"http:\/\/www.culturecrossmedia.com\/mobile\/shazam-le-nouvel-outil-de-la-communication-multi-ecrans\/\" target=\"_blank\">Shazam<\/a><\/span> in particular.<\/p>\n<p>Apps allow interaction between screens and interactive advertising campaigns. These\u00a0apps direct towards additional content, while reinforcing the brand-consumer bonding. Therefore, videos are not passive anymore, they change the consumer into an actor.<\/p>\n<p>Some shops and cinemas encourage this system, and brands such as Nissan and Guerlain use it massively.<\/p>\n<p><strong><strong>\u00a0<\/strong><\/strong><\/p>\n<p>What about you? would you \u2018Shazam\u2019 your ads? Do not hesitate to share your opinion or experiences in the comments!<\/p>\n<p>&nbsp;<div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; The use of videos keeps increasing, because it catches the attention and  [&#8230;]<\/p>\n","protected":false},"author":13,"featured_media":14521,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[95],"tags":[28,81],"class_list":["post-1349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video-production","tag-online-video","tag-sound"],"_links":{"self":[{"href":"https:\/\/oskoproduction.com\/en\/wp-json\/wp\/v2\/posts\/1349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oskoproduction.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oskoproduction.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oskoproduction.com\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/oskoproduction.com\/en\/wp-json\/wp\/v2\/comments?post=1349"}],"version-history":[{"count":2,"href":"https:\/\/oskoproduction.com\/en\/wp-json\/wp\/v2\/posts\/1349\/revisions"}],"predecessor-version":[{"id":16282,"href":"https:\/\/oskoproduction.com\/en\/wp-json\/wp\/v2\/posts\/1349\/revisions\/16282"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oskoproduction.com\/en\/wp-json\/wp\/v2\/media\/14521"}],"wp:attachment":[{"href":"https:\/\/oskoproduction.com\/en\/wp-json\/wp\/v2\/media?parent=1349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oskoproduction.com\/en\/wp-json\/wp\/v2\/categories?post=1349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oskoproduction.com\/en\/wp-json\/wp\/v2\/tags?post=1349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}