{"id":1372,"date":"2015-04-20T16:28:46","date_gmt":"2015-04-20T15:28:46","guid":{"rendered":"http:\/\/winkstrategies.com\/osko-articles\/?p=1372"},"modified":"2025-02-04T22:53:17","modified_gmt":"2025-02-04T21:53:17","slug":"top-5-uses-of-corporate-videos","status":"publish","type":"post","link":"https:\/\/oskoproduction.com\/en\/top-5-uses-of-corporate-videos\/","title":{"rendered":"TOP 5 USES OF CORPORATE VIDEOS"},"content":{"rendered":"<p>The uses of corporate videos are very diversified, but which are the most common techniques?<\/p>\n<p>As a spreading visual support, videos are particularly enjoyed by firms, because they allow a perpetual access to their content, without any restrictions. Consumers can access the business\u2019 creations at any time.<\/p>\n<p>Not only do they increase the brand\u2019s awareness, videos also generate more traffic on the different digital spaces of the company, especially on the institutional website, on the commercial one and on social media.<\/p>\n<p>To do so, the firm owns 5 main means of action.<\/p>\n<p><strong><strong>\u00a0<\/strong><\/strong><\/p>\n<h2><b>1. Show the product or service<\/b><\/h2>\n<p><strong><strong>\u00a0<\/strong><\/strong><\/p>\n<p>A short visual support is better than long block of text! Present your firm and main activities in a quick video (maximum 1min30).<\/p>\n<p>Brands can also share tutorials as well as explanations, in order to make a product or a service and its use clearer and simpler for the consumer. It could also portray additionnal characteristics of a product.<\/p>\n<p>We produced this type of video of our client Uniprix, discover the result!<strong><strong>\u00a0<\/strong><\/strong><\/p>\n<div class=\"video-shortcode\"><iframe title=\"Clip beaut\u00e9 Peau sensible Av\u00e8ne\" src=\"https:\/\/player.vimeo.com\/video\/69920784?dnt=1&amp;app_id=122963\" width=\"1170\" height=\"658\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe><\/div>\n<p><strong><strong>\u00a0<\/strong><\/strong><\/p>\n<p>Finally, a company can also announce the launch of a product or an event organized by the brand in a catchy video, to make the consumer eager to discover the upcoming news.<\/p>\n<p><strong><strong>\u00a0<\/strong><\/strong><\/p>\n<h2><b>2. Make consumers\u2019 opinion come to life<\/b><\/h2>\n<p><strong><strong>\u00a0<\/strong><\/strong><\/p>\n<p>The best way to let customers express themselves is to use testimonials. It is indeed the most rewarding and reassuring mean, giving more credibility to the brand. These testimonials show the type of consumers the brand owns as well; therefore creating a sense of belonging. As a result, the firm has to diversify its panel, and not exclude some targets in the presentation, or on the contrary show non-consumers in the video.<\/p>\n<p>These opinions can be recorded during the test of a product, at the consumer\u2019s place, or in a studio.<\/p>\n<p>The washing powder\u2019s brand Vanish uses this method in its TV spot in France. The consumers recorded their stain removal pieces of advice using the brand\u2019s products:<\/p>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-overflow:visible;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><a href=\"https:\/\/youtu.be\/--fSxVmGf1s\">https:\/\/youtu.be\/&#8211;fSxVmGf1s<\/a><\/p>\n<p><strong><strong>\u00a0<\/strong><\/strong><\/p>\n<h2><b>3. Improve the SEO referencing<\/b><\/h2>\n<p><strong><strong>\u00a0<\/strong><\/strong><\/p>\n<p>As Google owns the video platform Youtube, it emphasizes on the rerouting from its platforms. \u00a0A good referencing of your website will increase your visibility, and therefore your website\u2019s traffic. The videos are a great way to optimize this referencing (means of distribution, metadata, comments are some solutions to take in consideration).<\/p>\n<p>For more information about this subject, do not hesitate to look at the <a href=\"https:\/\/oskoproduction.com\/5-astuces-pour-optimiser-votre-referencement-video\/\">article Osko wrote<\/a>!<\/p>\n<p><strong><strong>\u00a0<\/strong><\/strong><\/p>\n<h2><b>4. Present the employees and the premises<\/b><\/h2>\n<p><strong><strong>\u00a0<\/strong><\/strong><\/p>\n<p>Another way to show your firm by using a video is to emphasize on your employees (as it was the trend thanks to <a href=\"https:\/\/youtu.be\/IwIAyuyE1KY\">lipdubs<\/a>). It humanizes the brand by highlighting staff members. What\u2019s more, it allows the development of a strong corporate culture!<\/p>\n<p><a href=\"https:\/\/oskoproduction.com\/wp-content\/uploads\/2015\/08\/4351208040_aa59390177_o.jpg\"><img decoding=\"async\" class=\"lazyload   aligncenter wp-image-1359\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27411%27%20height%3D%27274%27%20viewBox%3D%270%200%20411%20274%27%3E%3Crect%20width%3D%27411%27%20height%3D%27274%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/oskoproduction.com\/wp-content\/uploads\/2015\/08\/4351208040_aa59390177_o.jpg\" alt=\"Uses of corporate videos\" width=\"411\" height=\"274\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>A company can also put forward its premises, factories and offices as a proof of its expertise and professionalism, replacing the open doors day.<\/p>\n<p><strong><strong>\u00a0<\/strong><\/strong><\/p>\n<h2><b>5. What about the uses of corporate videos internally?<\/b><\/h2>\n<p><strong><strong>\u00a0<\/strong><\/strong><\/p>\n<p>Internal videos can be used to train employees without dedicating the time of a manager to do so. The use of a visual support improves the social climate by transforming the training into a playful time, especially thanks to the expansion of \u00ab serious games \u00bb. One good example of these : Renault, a car manufacturer, which created a game using profile pictures, quizz and rewards to train its sales executives.<\/p>\n<div class=\"video-shortcode\"><iframe title=\"Serious Game Daesign: &quot;Renault: Ultimate Sales Manager&quot; (EN)\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/ZGhKPlq8sY0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p><strong><strong>\u00a0<\/strong><\/strong>Videos can also develop the corporate culture by simplifying connections between employees, even from different cities or countries, and hence build up a real \u00ab firm\u2019s spirit \u00bb around a strong community.<\/p>\n<p>And you, how does your company use videos? Do not hesitate to tell us below!<div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The uses of corporate videos are very diversified, but which are the most  [&#8230;]<\/p>\n","protected":false},"author":13,"featured_media":14568,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[95],"tags":[],"class_list":["post-1372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video-production"],"_links":{"self":[{"href":"https:\/\/oskoproduction.com\/en\/wp-json\/wp\/v2\/posts\/1372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oskoproduction.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oskoproduction.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oskoproduction.com\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/oskoproduction.com\/en\/wp-json\/wp\/v2\/comments?post=1372"}],"version-history":[{"count":5,"href":"https:\/\/oskoproduction.com\/en\/wp-json\/wp\/v2\/posts\/1372\/revisions"}],"predecessor-version":[{"id":16280,"href":"https:\/\/oskoproduction.com\/en\/wp-json\/wp\/v2\/posts\/1372\/revisions\/16280"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oskoproduction.com\/en\/wp-json\/wp\/v2\/media\/14568"}],"wp:attachment":[{"href":"https:\/\/oskoproduction.com\/en\/wp-json\/wp\/v2\/media?parent=1372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oskoproduction.com\/en\/wp-json\/wp\/v2\/categories?post=1372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oskoproduction.com\/en\/wp-json\/wp\/v2\/tags?post=1372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}