At the present time, hundreds of information, videos, articles and images are displayed to us everyday on social networks and internet in general. Because of this massive and ongoing information flow, the least original content are quickly overshadowed by more original and attractive ones.<\/p>\n
Therefore, how do you create an advertising video which is likely to be watched by web users, but above all is able to catch their attention?<\/p>\n
Osko Production provides you with four elements which will help you catch web users\u2019 attention through an attractive video!<\/p>\n
\u00a0<\/strong><\/strong><\/p>\n The success of Vine<\/a><\/span>, an app created by Twitter hosting 6 seconds videos, says a lot about our consuming habits when it comes to web content! A video longer than two minutes is very unlikely to be watched until the end, especially if not \u2018\u2018desired\u2019\u2019, such as a pre-roll advertising.<\/p>\n If you wish for your video campaign to be extended, but feel like making your content shorter is impossible, our advice is to divide your campaign into several films like a storytelling mini-serie, instead of producing a single long video.<\/p>\n Oasis have fully understood this, and offers mini-adventures of their wacky fruit band!<\/p>\n <\/p>\n \u00a0<\/strong><\/strong><\/p>\n The very first seconds are crucial! Do not miss the opportunity to intercept your target audience, dive directly into the subject and show a striking image or a catchy sentence. In short: SURPRISE THEM!<\/p>\n Our advice is to \u2018wow\u2019 the audience from the very beginning. Start immediately by the heart of your content and forget about an introduction which would slow things down. A simple idea to instantly catch the viewer\u2019s attention would be to talk to him directly, like in the famous Optical Center advertising and its unforgettable \u2018\u2019What do you see? Look. Look carefully\u2019\u2019<\/p>\n \u00a0<\/strong><\/strong><\/p>\n1- Choose a short version<\/b><\/h2>\n
2- Catch the attention the first 3 seconds<\/b><\/h2>\n