{"id":1975,"date":"2015-05-22T12:02:38","date_gmt":"2015-05-22T11:02:38","guid":{"rendered":"http:\/\/winkstrategies.com\/osko-articles\/?p=1975"},"modified":"2025-02-04T22:53:13","modified_gmt":"2025-02-04T21:53:13","slug":"web-videos-pre-production","status":"publish","type":"post","link":"https:\/\/oskoproduction.com\/en\/web-videos-pre-production\/","title":{"rendered":"PRE-PRODUCTION: A KEY STEP FOR WEB VIDEOS"},"content":{"rendered":"<p>During a web video campaign, production can be quite short. It is sometimes over in just a single day depending on the video type. However, other steps can take a while, especially the upstream ones, crucial for the campaign\u2019s success.<\/p>\n<p>&nbsp;<\/p>\n<p>Here are the different video pre-production steps, which will then determine the well-being of production, postproduction and distribution.<\/p>\n<p>&nbsp;<\/p>\n<h1>Video campaign\u2019s strategic reflexion<\/h1>\n<p>&nbsp;<\/p>\n<p>In order for your campaign to be a success, objectives have to be set in advance, as well as the devoted budget. A planning must be elaborated in collaboration with the production agency, so that the campaign is launched in time.<\/p>\n<p>&nbsp;<\/p>\n<p>Marketing strategy comes afterward, and is about answering the following questions:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>What is the point of the video?<\/b> Is it a video for internal teaching, a video to show how to use a product, or a video to improve the brand\u2019s image? The objective has to be clear so that you can choose the appropriate format (testimony, animated video, tutorial, etc.)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Who is the target audience? and how to reach them?<\/b> Is your audience internal or external? Is the target limited or very extended? Having a precise idea of these elements is crucial for the <span style=\"color: #ffcc00;\"><a style=\"color: #ffcc00;\" href=\"https:\/\/oskoproduction.com\/en\/professional-video-distribution\/\">distribution strategy<\/a><\/span>.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h1>Concept and scenario writing<\/h1>\n<p>&nbsp;<\/p>\n<p>The second pre-production step is more focused on creating original content which can have an impact on the target audience.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Concept development and scenario writing<\/b>: The video\u2019s storytelling must be particularly elaborated so that the message can be transmitted with more impact;<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Storyboard development:<\/b> illustrating the different video steps allows to have an overlook on the creative concept, but is also very useful for filming preparation (or motion design for animated videos).<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/oskoproduction.com\/wp-content\/uploads\/2015\/04\/shutterstock_144781492.jpg\"><img decoding=\"async\" class=\"lazyload aligncenter wp-image-1293\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27402%27%20height%3D%27276%27%20viewBox%3D%270%200%20402%20276%27%3E%3Crect%20width%3D%27402%27%20height%3D%27276%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/oskoproduction.com\/wp-content\/uploads\/2015\/04\/shutterstock_144781492-300x206.jpg\" alt=\"pr\u00e9production storyboard\" width=\"402\" height=\"276\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h1>Pre-production: the key for success?<\/h1>\n<p>&nbsp;<\/p>\n<p>All elements mentioned before are often neglected at the expense of production itself. However, pre-production is necessary to build a solid strategic reflexion base for the project.<\/p>\n<p>&nbsp;<\/p>\n<p>Furthermore, every pre-production step helps for the good progress of production and resources maximization, which is not negligible especially on a budget!<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/oskoproduction.com\/wp-content\/uploads\/2015\/04\/pr\u00e9paration-tournage.jpg\"><img decoding=\"async\" class=\"lazyload aligncenter wp-image-1292\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27385%27%20height%3D%27256%27%20viewBox%3D%270%200%20385%20256%27%3E%3Crect%20width%3D%27385%27%20height%3D%27256%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/oskoproduction.com\/wp-content\/uploads\/2015\/04\/pr\u00e9paration-tournage-300x200.jpg\" alt=\"pr\u00e9production tournage\" width=\"385\" height=\"256\" \/><\/a><\/p>\n<p>So, do you believe in the importance of pre-production? Do not hesitate to share your experience or opinion in the comments section!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>During a web video campaign, production can be quite short. It is sometimes  [&#8230;]<\/p>\n","protected":false},"author":13,"featured_media":14520,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[95],"tags":[],"class_list":["post-1975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video-production"],"_links":{"self":[{"href":"https:\/\/oskoproduction.com\/en\/wp-json\/wp\/v2\/posts\/1975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oskoproduction.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oskoproduction.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oskoproduction.com\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/oskoproduction.com\/en\/wp-json\/wp\/v2\/comments?post=1975"}],"version-history":[{"count":3,"href":"https:\/\/oskoproduction.com\/en\/wp-json\/wp\/v2\/posts\/1975\/revisions"}],"predecessor-version":[{"id":14625,"href":"https:\/\/oskoproduction.com\/en\/wp-json\/wp\/v2\/posts\/1975\/revisions\/14625"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oskoproduction.com\/en\/wp-json\/wp\/v2\/media\/14520"}],"wp:attachment":[{"href":"https:\/\/oskoproduction.com\/en\/wp-json\/wp\/v2\/media?parent=1975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oskoproduction.com\/en\/wp-json\/wp\/v2\/categories?post=1975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oskoproduction.com\/en\/wp-json\/wp\/v2\/tags?post=1975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}