{"id":2016,"date":"2015-05-27T14:39:42","date_gmt":"2015-05-27T13:39:42","guid":{"rendered":"http:\/\/winkstrategies.com\/osko-articles\/?p=2016"},"modified":"2017-10-12T22:03:34","modified_gmt":"2017-10-12T21:03:34","slug":"storytelling-principles-and-advice","status":"publish","type":"post","link":"https:\/\/oskoproduction.com\/en\/storytelling-principles-and-advice\/","title":{"rendered":"STORYTELLING 2\/3 : MAIN PRINCIPLES AND APPLICATION ADVICE"},"content":{"rendered":"

Our storytelling serie carries on with this second article (if you did not read it yet, here<\/a><\/span> is the first one).<\/p>\n

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Of course, storytelling can be used for a particular campaign, but talking about your company or brand through this concept is even more interesting and relevant in the long term. Storytelling creates a relation of trust and proximity with customers.<\/p>\n

Thus, companies can adapt their stories to all platforms and make it a part of their communication, visual identity, etc.<\/p>\n

Video is, without doubt, the ideal support to achieve your goals.<\/p>\n

Before starting anything, Osko provides you with the main storytelling principles, as well as some advice!<\/p>\n

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Storytelling main principles<\/h1>\n

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Simplicity<\/b><\/p>\n

It is better to repeat simple things multiple times than complicated things just once!<\/p>\n

You should make sure each and every concept have been understood.<\/p>\n

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Commitment<\/b><\/p>\n

Consumers must feel committed. They are the heroes of the story, therefore your company has to play a role of mentor: inspire them, give them an active role.<\/p>\n

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Exaggeration<\/b><\/p>\n

Do not be afraid to exaggerate, to insist on the things you consider the most important. Use enhancing terms, such as \u201camazing\u201d,\u201dwonderful\u201d or \u201cmagical\u201d.<\/p>\n

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Transparency<\/b><\/p>\n

Storytelling methods are opposed to the culture of secrecy some companies nourish. By telling the story of your company, you agree to unveil everything, which will reinforce customers\u2019 trust.<\/p>\n

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Advice and declination<\/h1>\n

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Organize your ideas in a flexible way<\/b><\/p>\n

The most difficult part of storytelling is the message construction. In order to have a clearer idea, use Post-it notes, and write down your most important ideas. Organize them in columns, and sort them so that you can build your story\u2026 You just built the body of your strategy!<\/p>\n

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Create analogies<\/b><\/p>\n

The most obvious way to simplify your ideas: use comparisons and metaphors! It is also a good way to draw attention and transmit your message.<\/p>\n

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Use hand drawn (or whiteboard) videos<\/b><\/p>\n

These extra-playful videos are very trendy and low-costs.<\/p>\n

Often used for scientific explanations and theories exposition, they are also a perfect fit for storytelling.<\/p>\n

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