{"id":2038,"date":"2015-06-04T11:11:25","date_gmt":"2015-06-04T10:11:25","guid":{"rendered":"http:\/\/winkstrategies.com\/osko-articles\/?p=2038"},"modified":"2025-02-04T22:53:10","modified_gmt":"2025-02-04T21:53:10","slug":"storytelling-case-study","status":"publish","type":"post","link":"https:\/\/oskoproduction.com\/en\/storytelling-case-study\/","title":{"rendered":"STORYTELLING 3\/3: CASE STUDY"},"content":{"rendered":"

Here comes the last chapter of our storytelling series (you can find the first article here<\/a><\/span> and the second there<\/a><\/span>).<\/p>\n

After a definition of the concept as well as some application advice, we will now study the use of storytelling through big brands\u2019 campaigns.<\/p>\n

In order to have different viewing angles, we chose to approach Coca-Cola and Red Bull: two beverages brand, with two fundamentally opposed communications.<\/p>\n

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COCA-COLA: the choice of emotional storytelling<\/h1>\n

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Coca-Cola has been for a long time the companion of your moments of happiness, sharing, tenderness.<\/p>\n

The brand knows how to use this aspect in its video campaigns, largely shared and using other promotional tools (especially hashtags).<\/p>\n

The entire website has been restructured as a community platform! Coca Cola Company<\/a><\/span> produces many articles, in line with the editorial tone of the brand.<\/p>\n

This strategy is explained in the video below, by the transition from a creative experience to a content experience:<\/p>\n

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