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Promotional videos can be real production marvels; often, their production requires cinematographic techniques such as voice-over. Today, Osko clarifies the utility of a voice-over, a frequently used technique for an effective narration.<\/p>\n
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The voice-over is a narrative technique which consists of an invisible character\u2019s voice overlaying a sequence or a scene. Spectators may have seen this character previously in the story, or it could be an external narrator, guiding them through the decisive moments of the video.<\/p>\n
The voice-over is often used for trailers, documentaries or even advertising.<\/p>\n
It can be used to explain a feeling, to catch the attention spectators, or to help them step back from the content.<\/p>\n
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The voice-over usually opens and encloses a sequence by talking directly to the spectator.<\/p>\n
It is important that it does not take over the image of the video; voice-over must be a complement to the overall production, not its epicenter. As a matter of fact, most consumers keep visual elements in mind better than voices.<\/p>\n
Therefore, it is essential to target the keywords you want to transmit and strategically dispose them with the right timing to better catch the attention of the viewer.<\/p>\n
Same, rhythm and intonation are two important elements for preventing the boredom of the spectator.<\/p>\n
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Voice-over specialists don\u2019t have the same qualifications as other voice actors, so you have to define your needs beforehand.<\/p>\n