What do you want to show?<\/b><\/strong><\/h2>\nEach corporate video has its own production needs. A video that is intended to be released on the Web asks for different resources than if it was released on \u00a0television. \u00a0\u00a0It goes without saying that the same argument is applied in the case of videos with different lengths. Accordingly, a video filmed in a caf\u00e9 requires a smaller financial involvement than a video filmed by a cameraman parachuting over the Mont-Royal.<\/p>\n
Which location is the best?<\/b><\/strong><\/h2>\nChoose wisely your shooting location. Sometimes, shooting directly in your office is complicated and might not turn out as well on the screen. In that case, would it be more suitable to rent a studio or to book another space? Moreover, some locations ask for additional technical support: stronger lighting, casting to fill the space, a larger technical team…<\/p>\n
What equipment is needed?<\/b><\/strong><\/h2>\nA large part of your budget will be allocated to the equipment costs. \u00a0To establish, prior to the beginning of the production, your objectives, the context of production and its final destination is imperative.<\/p>\n
If you are shooting on a cloudy day, would you need additional lighting? \u00a0Does your video require a dolly, for fluid movements of camera, or only a tripod? One or more cameras? And which cameras exactly?<\/p>\n
Who will be in charge of your video production?<\/b><\/strong><\/h2>\nThe difference between what a film student and a corporate video specialist can produce is huge! The choice of your production crew will then affect the final bill but also greatly influence the quality of the video.<\/p>\n
The price will vary in function of the crew size (directors, cameraman, editors, etc.) and the expertise of its members. Some projects ask for only one person to both film and edit, while bigger productions need a larger team to help storyboarding, shooting, recording sound, adding graphic designs, etc.<\/p>\n
When is your deadline ?<\/b><\/strong><\/h2>\nThe production of a corporate video includes several steps, each one with different time needs: storyboarding, shooting, editing, FX, \u2026 To be able to end the project on time, your video could then require additional members.\u00a0<\/strong><\/p>\nWith who and with what ?<\/b><\/strong><\/h2>\nYou also have to consider who will appear on your video. Will you hire actors, extras or a narrator? \u00a0The amount of members and their expertise will then have a major impact on the end result.<\/p>\n
Similarly your video might require additional footage (B-Roll), royalty-free files (stock footage, sounds, music) or graphic elements (motion designs, 3D graphics, interactivity). Even if this elements bring additional costs, \u00a0they can be very effective in clarifying the content of the video and making it more attractive for the viewer.<\/p>\n
Now that you have had an overview of the different factors that affect the final cost of a corporate video, you will be able to estimate the amount of work that is required to produce a high quality and complete video.<\/p>\n
Here is a short summary of the different costs that come into play in the production of a corporate video.<\/b><\/p>\n
Choose wisely your shooting location. Sometimes, shooting directly in your office is complicated and might not turn out as well on the screen. In that case, would it be more suitable to rent a studio or to book another space? Moreover, some locations ask for additional technical support: stronger lighting, casting to fill the space, a larger technical team…<\/p>\n
What equipment is needed?<\/b><\/strong><\/h2>\nA large part of your budget will be allocated to the equipment costs. \u00a0To establish, prior to the beginning of the production, your objectives, the context of production and its final destination is imperative.<\/p>\n
If you are shooting on a cloudy day, would you need additional lighting? \u00a0Does your video require a dolly, for fluid movements of camera, or only a tripod? One or more cameras? And which cameras exactly?<\/p>\n
Who will be in charge of your video production?<\/b><\/strong><\/h2>\nThe difference between what a film student and a corporate video specialist can produce is huge! The choice of your production crew will then affect the final bill but also greatly influence the quality of the video.<\/p>\n
The price will vary in function of the crew size (directors, cameraman, editors, etc.) and the expertise of its members. Some projects ask for only one person to both film and edit, while bigger productions need a larger team to help storyboarding, shooting, recording sound, adding graphic designs, etc.<\/p>\n
When is your deadline ?<\/b><\/strong><\/h2>\nThe production of a corporate video includes several steps, each one with different time needs: storyboarding, shooting, editing, FX, \u2026 To be able to end the project on time, your video could then require additional members.\u00a0<\/strong><\/p>\nWith who and with what ?<\/b><\/strong><\/h2>\nYou also have to consider who will appear on your video. Will you hire actors, extras or a narrator? \u00a0The amount of members and their expertise will then have a major impact on the end result.<\/p>\n
Similarly your video might require additional footage (B-Roll), royalty-free files (stock footage, sounds, music) or graphic elements (motion designs, 3D graphics, interactivity). Even if this elements bring additional costs, \u00a0they can be very effective in clarifying the content of the video and making it more attractive for the viewer.<\/p>\n
Now that you have had an overview of the different factors that affect the final cost of a corporate video, you will be able to estimate the amount of work that is required to produce a high quality and complete video.<\/p>\n
Here is a short summary of the different costs that come into play in the production of a corporate video.<\/b><\/p>\n
The difference between what a film student and a corporate video specialist can produce is huge! The choice of your production crew will then affect the final bill but also greatly influence the quality of the video.<\/p>\n
The price will vary in function of the crew size (directors, cameraman, editors, etc.) and the expertise of its members. Some projects ask for only one person to both film and edit, while bigger productions need a larger team to help storyboarding, shooting, recording sound, adding graphic designs, etc.<\/p>\n
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