{"id":575,"date":"2014-12-19T14:28:06","date_gmt":"2014-12-19T13:28:06","guid":{"rendered":"http:\/\/y2n.4ff.myftpupload.com\/?p=575"},"modified":"2025-02-04T22:53:29","modified_gmt":"2025-02-04T21:53:29","slug":"corporate-videos-what-works-today","status":"publish","type":"post","link":"https:\/\/oskoproduction.com\/en\/corporate-videos-what-works-today\/","title":{"rendered":"Corporate videos, what works today."},"content":{"rendered":"


\n<\/a>In the past few years, significant changes have occurred in the area video production<\/strong> and its use by brands. We went from web “text” to Web 2.0.<\/strong><\/p>\n

Whatever influences this changes had on the evolution of the Web, there is no doubt that video and interactive web<\/strong> play an increasing role in how companies get to be known and position themselves.<\/p>\n

We set up a table to highlight the significant changes that have occurred in the field of video production.<\/strong><\/p>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/th>\nThe traditional approach<\/strong><\/th>\nWhat works today<\/strong><\/th>\nWhat has changed<\/strong><\/th>\n<\/tr>\n
Corporate video focus<\/b><\/strong><\/td>\nYour company \/ Your products<\/td>\nFinding solutions to your customers problems<\/td>\nFocus on your corporate video will help you bring forward your brand promotion which tells a lot about you.<\/td>\n<\/tr>\n
Budget<\/strong><\/td>\nLarge<\/td>\nsmall-medium<\/td>\nProduction costs dropped and companies are today more careful when it comes to their production strategies.<\/td>\n<\/tr>\n
Video access<\/strong><\/td>\nClosely monitored by the sales or the marketing team<\/td>\nCreate to be quickly shared across … everywhere<\/td>\nSocial marketing is not just a trend; it\u2019s nowadays a business necessity. Trusted friends and colleges are much more influential than the company itself.<\/td>\n<\/tr>\n
The primary method of distribution<\/strong><\/td>\nLiving room, face-to-face, sale and call<\/td>\nInternet add up to the traditional approaches.<\/td>\nSoon, everything will be online!<\/td>\n<\/tr>\n
Traditional delivery of a message<\/strong><\/td>\nActors, Animator, Narrator<\/td>\nReal people talking about real issues<\/td>\nCustomers more skeptical than ever. Nothing can replace the value of a real person .<\/td>\n<\/tr>\n
Desired perception of the video<\/strong><\/td>\nAuthoritative<\/td>\nInformative<\/td>\nBeing useful is more significant than being important. Authoritative is only talking about you, while being useful talks more to the customers.<\/td>\n<\/tr>\n
Frequency of your videos<\/strong><\/td>\n1 or 2 videos per year<\/td>\n10 or even 100 videos per year<\/td>\nThere was a time when marketing invested $ 50,000 for a single video. Today it would be more logical to invest $ 50,000 for each 10.<\/td>\n<\/tr>\n
The scope of video production <\/strong><\/td>\nOne video covers most of the topics and targets all customers.<\/td>\nEach video focuses on a target audience with a specific message.<\/td>\nThere will always be a place for more complete videos, but a majority is targeted to a particular audience.<\/td>\n<\/tr>\n
Where can you find the videos on your web site<\/strong><\/td>\nInside the website videos section.<\/td>\nEverywhere possible.<\/td>\nNo one comes to your website to see a video (except if you\u2019re YouTube). They come to solve a business problem.<\/td>\n<\/tr>\n
Where can you find your video on the Web.<\/strong><\/td>\nOn your website only.<\/td>\nEverywhere your target audience is: Youtube, his phone, etc.<\/td>\nYour website is not the destination you may believe it is. Create content that is accessible to all and that makes sense to the consumer.<\/td>\n<\/tr>\n
Use of video production<\/strong><\/td>\nTelevision ads or videos \u00a0for your website.<\/td>\n\n
    \n
  • Customer testimony<\/li>\n
  • Case study<\/li>\n
  • Product description<\/li>\n
  • FAQ<\/li>\n
  • event promotion<\/li>\n
  • Recruitement<\/li>\n
  • Viral video<\/li>\n
  • Branded content<\/li>\n
  • Advertisement<\/li>\n
  • Interactive video<\/li>\n
  • Press Release<\/li>\n<\/ul>\n<\/td>\n
The views of your videos will increase each day!<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

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