We all agree with one thing: in 2015, It will take a lot to get the attention of the user and even more to impress him. However if technology leads us to new paths on a daily basis, we do not have to under-estimate our good old promotional videos practices.<\/p>\n
\u00a0<\/strong><\/strong><\/p>\n What worked before may still work today, only if we can adapt the content to our new expectations. The testimony, tutorial but also profile company are far from being outdated practices. Update the promotional strategies to highlight your products and services.<\/p>\n \u00a0<\/strong><\/strong><\/p>\n Here are three traditional video practices reviewed as needed by the user: what to do … and what to avoid!<\/p>\n \u00a0<\/strong><\/strong><\/p>\n <\/p>\n The testimony can build up a trust relationship with the audience and reduce their sceptical ways of thinking about products and services.<\/p>\n Videos last in an average of 15 seconds to 1 minute and can be used to combine or support marketing elements while putting emphasis on the central point of the production:<\/p>\n customer satisfaction.<\/p>\n \u00a0<\/strong><\/strong><\/p>\n What user does not want to see: an actor in a stage forced to read long and technical text to be credible.<\/p>\n \u00a0<\/strong><\/strong><\/p>\n What user want to see: A real satisfied customer! The testimony gives more credit to a successful experience. Therefore, we need to stay focussed on the central point of the production: the client.<\/p>\n Dove is the champion to make incredible and touching testimonies production videos. The interviewed persons are shown in their own environment, filmed by a very discret art production which gives a touch of authenticity to the production.<\/p>\n Answers given in front of the camera put emphasis on the brand image and confidence of the viewer into its products.<\/p>\n1. The testimony video<\/b><\/h2>\n