{"id":970,"date":"2015-02-19T18:04:42","date_gmt":"2015-02-19T17:04:42","guid":{"rendered":"http:\/\/y2n.4ff.myftpupload.com\/?p=970"},"modified":"2025-02-04T22:53:22","modified_gmt":"2025-02-04T21:53:22","slug":"6-video-production-secrets-go-viral","status":"publish","type":"post","link":"https:\/\/oskoproduction.com\/en\/6-video-production-secrets-go-viral\/","title":{"rendered":"6 VIDEO PRODUCTION SECRETS TO GO VIRAL"},"content":{"rendered":"

When a video spontaneously spreads through the internet in a short lapse of time, it is said to be viral.<\/p>\n

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However, beyond the number of views collected, the viral success of a video is primarily based on its sharing potential. In fact, the distribution of a viral video is made through WOM (electronic word-of-mouth). Thus, a video must surprise, provide an interesting topic and emotionally attach the viewer to motivate shares.<\/p>\n

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Dove \u201c Real Beauty Sketches \u201d is a good example. With 4.24 million shares collecting over 58 million views, this video is one of the best viral videos of 2013. Its success is due to a very clever idea that fits perfectly the brand positioning. The video deals with a subject, self-esteem and pride, that immediately interpellates women. The connexion with the viewers is so strong, they must share it with others.<\/p>\n

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https:\/\/www.youtube.com\/watch?v=XpaOjMXyJGk<\/a><\/p>\n

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The \u201cviral\u201d potential for brands.<\/h2>\n

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With the rise of Web 2.0, online video sharing has exploded in popularity bringing an alternative way for brands to engage with their customers.<\/p>\n

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The percentage of branded content videos now reaches 38% of all shared internet productions. This is a huge number considering the impact of these videos on brand\u2019s image and sales.<\/p>\n

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Following the 3 days of the sharing of a video, 33% of the viewers speak about the video to someone else, 24% visit the website of the brand, 18% search more information about the brand and 9% make a purchase. In fact, the recommendations of a trusted friend about a product or a brand is 50 times more likely to trigger a purchase and thus generate an affiliation with a brand. Thus, a good video that acquires the viral status can become an exceptional marketing tool.<\/p>\n

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How to go viral?<\/h2>\n

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Everyone dreams to become viral, but the factors that cause such a success on the web are many and often rely on the luck of the moment. That said, several key elements need to be considered in the production of a video in order to ensure a better success.<\/p>\n

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1) Emotional response<\/h3>\n

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Content with high emotional value will give the audience a reason to recommend the video. Humor, inspiration, anger, love, pride, tenderness, amazement and joy are all emotions conducive to generate a psychological response that encourages sharing. For this reason, knowing its target audience and its emotional \/ psychological \/ social needs becomes critical in the design of a video that will surprise and delight.<\/p>\n

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2) The originality of the subject<\/h3>\n

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Every minute, more than 48 hours of videos are uploaded on the web. It is therefore imperative for a brand to present original content that will stand out and attract the attention of the viewer. Playing with trending topics can indeed help this latter factor ensuring a good visibility.<\/p>\n

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3) Social motivation<\/h3>\n

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A video that challenges the viewer about his socialization needs (the need to be part of a group, to stand out, to be altruistic or personal growth) will necessarily encourage sharing.<\/p>\n

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4) The length<\/h3>\n

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The viewer’s attention is affected by the abundance of information that surrounds him. A video loses more than half of its audience after 60 seconds. We can never says this enough: keep things clear and concise.<\/p>\n

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5) The integration of the brand<\/h3>\n

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It is important, although difficult, to make a mention of the product without overdoing things; no one wants to annoy the viewer. Creativity, relevance and variety of appearances will remain in the memory of the viewer and motivate sharings.<\/p>\n

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6) The distribution<\/h3>\n

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Your video needs to be where your audience is: nestled Blogs, specialized content web sites, mass media, video-sharing websites, social media\u2026 Know your audience and make sure they have access to your content.<\/p>\n

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Social networks and various communities on the web play a key role in this step. That is why, with the objective to facilitate the distribution of their videos, many brands work with opinion leaders like actors, bloggers, youtubers, etc.<\/p>\n

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So, what\u2019s the secret of a viral video?<\/h3>\n

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If the number of views can be bought, it is the number of shares earned that reflects the success of a campaign. Stay tuned to your customers needs and wants, and include them in the creative process of your video\u2019s production. After all, a viral video can achieve this status only and only if it truly pleases the viewers.<\/p>\n

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Osko can advise you on the best distribution strategies to adopt and guide the design of a video that best reflects your brand\u2019s needs; we can help you seduce your customers.<\/p>\n

\"How<\/a><\/p>\n

 

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