How could lawyers convince their prospects to choose them thanks to a video?

 

  • Demonstrate your expertise and professionalism (It is an opportunity to introduce yourself, talk about your studies and experiences, and to emphasize on your proficiency);

 

  • Earn the trust of your potential clients and explain your work in a more human way (Lawyers and law in general may seem too-serious, using a video is the most efficient mean to gain the confidence of your clients);

 

  • Benefit of previous clients’ testimonials to ensure your credibility (With their agreement, you can ask some clients to attest of your professionalism, of your sense of listening and of your consulting expertise, nothing better to convince);

 

  • Make it simple accessible for the clients (The legal world isn’t crystal clear for everyone, this is why you can simplify and facilitate the understanding of your message: the clearer it is, the more confident your potential clients will feel);

 

  • Reassure on common questions, show them you have the answers to the problems they may encounter and that you are aware of the most common litigations (divorce, heritage, domicile, renting);

 

  • Confirm your clients’ choice and make the initial meeting easier, as the video is a matchmaker and an icebreaker;

 

  • Modernize to stand out! (96% of lawyers believe IT improves their legal offer and their practice –Québec bar association-).