Marketing videos are often used by small or large companies, because they offer the possibility to show the use of a product or to introduce a brand efficiently. Everyday, more than 4 billion videos are watched all over the world!
However, many popular beliefs exist, whether it is the first experience in marketing videos or not! Every company can face these obstacles. Here is a demystification of these 10 preconceptions.
“It is expensive”
Using videos in a marketing strategy has a cost, but posting a marketing video online remains cheaper than TV advertising. There is no entry ticket, this method can be used by every company!
The cost can obviously vary: from the homemade video with a reflex camera, to the professional video produced by a specialized company. During the strategic reflexion, you have to ask yourself the right questions, to avoid any surprises. Visit our article dedicated on this subject!
“It takes time”
Before relying on a company specialized in video production, a brand needs to discuss the terms of the contract and define objectives. The different production phases are managed by the subcontractor! It can sometimes take only a few weeks between the first contact and the final product.
“Call-to-action is invasive and useless”
Call-to-action tools, such as “subscribe” or “contact-us” buttons, allow the company to convert visitors into potential clients! These tools have to be relevant and not too numerous, in order to be efficient. Using call-to-action on a website increases the conversion rate by more than 500%!
“YouTube is the only distribution network”
YouTube is the second rated search engine after Google, but there are some downsides to it: this platform shows similar videos next to yours, sometimes even your competitors’. Do not forget Vimeo and Dailymotion, and all social networks in general! It is sometimes better to multiply distribution channels in order to reach as many people as possible.
“My marketing video will not be watched”
During the strategic reflexion, you must not forget: who is the target? what are they interested in? how and when? This way, you can create an interesting content for your audience! Furthermore, some methods can be used to make a video viral and engaging.
“I do not have any content to share”
Whether it is internally or externally, even the smallest company can express itself! Possibilities are infinite and the content can be adapted to any target audience: tutorial or educational video, employee training, or even a video presentation of the premises, or the company leaders…
“The marketing video has to be viral to have an impact”
A video can be useful and relevant without being viral. The content can be very specialised and adapted, therefore not accessible for everybody. Do not forget that it is not the views number than counts, but the share of your target audience you reached, and the number of engagements and requests you get! It is more interesting to focus on the commercial and branding benefits.
“It is not mandatory”
It is important for any brand or company to use internet and social networks. It can consist in sharing information about the company or its products! And what could be more adaptable than a video? The content must be varied and catch the visitor’s attention. If you are not convinced yet, do not hesitate to check this infography about the power of visual content!
“There is no way to earn money”
Producing a marketing video must be in favor of the consumers, by offering them an additional service! This way, a company can use internet and social networks to improve its image or notoriety, or even acquire new contracts or partners. The outcome is measurable directly on the different platforms thanks to the different statistic functionalities.
“I can do it myself”
A marketing video can of course be produced by the company itself with a good quality camera. But working with a specialized business will bring a professional aspect and add value to the video!
Overall, creating a marketing video can benefit to your company, products or services, as well as your employees. Do not hesitate to contact us to think about a video content strategy for your firm and its production. You can also share your opinion about these popular beliefs in the comment section!
