Christmas is the perfect time to showcase your products and services as more shoppers are online to complete their purchases or to search for gift ideas. Since video heads the league of 2014 marketing campaigns, we have prepared for you an infographic on shoppers behaviour during the holidays: where to find them and what content they like.
Some key points to keep in mind:
Traditional shopping is over!
Everyone is browsing online this Christmas, but not only to make purchases. Internet users are looking for information about their favourite brands, for answers to their questions and, of course, for gift ideas.
It’s time to embrace the multi-device shopper
A majority of consumers use at least 2 different devices to complete their purchases or to check promotional content online. Hence the importance of making all your videos available and clear on any screen size.
Everyone should implement video in their marketing campaign!
Consumers will be more receptive to videos that highlight the features of a product than a simple picture or text. A well-organized distribution strategy will maximize the shares of these videos and increase the brand visibility.
In short, video is THE tool to use in this time of festivity as you can see it in this infographic. If you have any question or comments, do not hesitate to share it with us, we would love to help you better plan your video marketing strategy this year.
