We already mentioned tutorials in a precedent article but today we want to really focus on this pedagogical video format. For the neophytes, a tutorial is a video explaining the functionalities of a product, a service or even a software. The fame of this format is mainly due to computing and beauty tutorials which are the most popular ones, you can now find some with all types of advice and technical explanations.
Producing video tutorials is a real opportunity to convince sceptics and retain consumers, while explaining a product’s functionalities.
Here are 5 advice to help you create perfect tutorials
Avoid the lecturing effect
A tutorial is a pedagogical tool but it does not have to become an exhaustive talk about a precise subject. The point is for viewers to instantly find what they are looking for. As a matter of fact, if the interesting part is drawn under a pile of information, the risk is to lose a large number of viewers from the beginning of your video.
Clear and precise
If internet users go for a tutorial, that means they wish to find explanations for something they find difficult to do by themselves. Therefore, it is primordial to go straight to the point in the clearer way possible, to reassure viewers.
By all means, avoid a too long tutorial if you want to captivate your audience until the end.
A visual, dynamic and original tutorial
The trend of tutorials really exploded these last few years, therefore, in order to get a maximum of views for your videos, you must differentiate yourself from other existing tutorials. It is crucial for your tutorials to create your own identity around it.
Use visual-friendly images and graphics in order to be catchy and help your audience’s memorization. Do not hesitate to bring a touch of humor to your video, which will get you closer to the viewer.
WWF produced a whole serie of tutorials showing how to replace our everyday chemical products by natural ones. By combining esthetic and humor, these short videos (between 30 seconds and 1 minute) introduce viewers to the organization while making them laugh. To discover all the videos of the serie http://just.net.au/
Encourage discussions
When aiming for an optimization of your video’s referencing, comments and sharings on social networks represent a considerable asset. Furthermore, internet users enjoy to feel that they matter, and be able to ask questions about blurred points. Do not hesitate to encourage them to comment and ask questions.
The french vlogger EnjoyPhoenix (beauty tutorials and lifestyle) perfectly understood the challenge. By adding clickable links at the end of all her videos, she captivates more followers by each view.
Find the right keywords
It is not always easy to find the right title for your tutorial. The point is to use one or more keywords in your title, allowing your video to be one of the viewers’ search top results. Go for the most simple!
The handiwork brand Leroy Merlin produced a serie of video tutorials explaining special do-it-yourself and other daily handiwork.
When it comes to videos’ title, all we can say is that Leroy Merlin understands it all. Videos’ names are formulated in the same way as the internet users’ questions on research platforms (“how to paint a wall”,”how to fix your plumbing”, etc). This generates an excellent SEO, even with people who do not know the brand.
After giving you these pieces of advice for producing a perfect tutorial, we are interested in your opinion. A comment or question? We would be glad to discuss with you!
